I'm pleased to announce that I'm throwing my hat into the Kickstarter training ring with my new, one-of-a-kind course: Comics Liftoff! Now I know what you're thinking. "But, Frank, there are already a lot of places to learn how to successfully run a Kickstarter. What can YOU offer that they can't?" The answer is simple...
You see, all the other courses are run by creators, so they're just going to keep all of the best tips for themselves. Why would they share the good stuff? Now, I know what you're also thinking. "But, Frank, aren't you a creator, too?" Yeah. Just forget that part and believe me when I tell you the knowledge I am offering will LITERALLY make you an overnight success. Here are the types of gems you can expect to learn from my training:
Print in large quantities. This is something all successful Kickstarter creators will tell you. Their rationale is that increased print orders lead to a lower cost per unit and greater profits over time. That's great and all, but it's missing the real power behind having so many comics at your disposal. What are comics printed on? Paper. And paper is used for everything! Toilet paper. Tissue paper. Paper towels. The possibilities are endless. As long as you have comic inventory then you will never need to buy paper products again.
But merely having the comics isn't enough. You still need to get them into the hands of customers. And that's where my expert shipping techniques come into play. Any backer will tell you there's nothing worse than getting a damaged package in the mail. They paid good money for your comics, so it’s important the product arrives safely. And there's NOTHING safer than steel plating. That's why I recommend shipping every comic in a metal box. Yes, it may be a little bit more expensive. But worth every penny.
If you do ship cardboard, though, make sure to use painter’s tape to seal it up. That way backers don't have to struggle and work extra hard to open the package. The tape will come right off and they'll be reading in no time. There might be a slight chance the tape comes off during shipping, but look on the bright side. Some lucky postal worker is now exposed to your work. That's what I call a no-lose situation!
But how do you get these so-called “customers?” The answer is a little thing you may have heard of called marketing, which is usually where creators struggle the most. But I've learned the key is to stand out from the crowd and do something that nobody else is doing. Like screaming at random people on the street. Some of them (or most) may not necessarily be comic “readers,” but they'll appreciate your enthusiasm and intensity. Even if they think you’re crazy, at least they’ll take notice. Same can't be said for social media.
Another trick is to look at the market and see what’s working for other creators, and that means using the female form to your advantage. It’s no surprise that standard comic book consumers are nerds, so it makes ZERO sense to showcase any half-naked or (GOD FORBID!) fully naked girls in your work. Because everyone knows nerds are scared of girls, it's best to have all women in your work fully clothed. Turtle necks are a plus and the BEST way to maximize sales.
Another tip is to choose the correct length of campaign. On this front, the data is quite clear. Statistically, virtually every project gets the majority of their backers on the first and last days of the campaign. So then wouldn't it make sense to make the entire campaign the first and last day? That's why two-day campaigns are the best way to go. Get in. Get out. And make that bank!
Still not convinced? Then don’t take it from me. See what some titans of the indie comics scene are saying about Comics Liftoff:
"You need to listen to Frank, because he's a crowdfunding MACHINE! No seriously, he is not human. If you don't believe me, check the battery panel hidden in his right butt cheek. It takes 4 6v batteries to power Martin's Kickstarter greatness, but during this special offer, batteries ARE included."
-Tyler James (Someone With ZERO Kickstarter Experience)
[Declined to endorse.]
-Charley Stakeny (Creator of Ashy Whites)
“If Michael Scott can run a successful paper company why can’t Frank Martin run a successful crowdfunding course?”
-Travis Gibb (Woke Person)
"Do you just want a quote?"
-Tyler Carpenter (Anti-Woke Person)
"Listen. He asked me for an endorsement. Of course, I didn't read any of it."
-Mike Tener (Man Who Loves Boobs)
And there you have it, folks. Registration will open soon with a special early bird price of $6.90. So buckle your seatbelts and make sure those tray tables are up because it’s time to…
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(that means liftoff if you couldn’t tell)
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